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Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Web Vitals (p75)
all time· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| ppp_register | 10,111 | 2880ms FAIL | 200ms WARN | 0.000 PASS |
| get_power_code | 940 | 2182ms WARN | 168ms WARN | 0.000 PASS |
| ppp_registered | 782 | 1424ms PASS | 112ms PASS | 0.000 PASS |
| pdf_register | 372 | 880ms PASS | 104ms PASS | 0.000 PASS |
Variant comparison
all time
get_power_code
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| variant_b | 26 | 0 | 0.00% | — |
| variant_c | 1 | 0 | 0.00% | — |
| variant_d | 1,230 | 147 | 11.95% | — |
pdf_register
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| control | 6 | 0 | 0.00% | — |
| variant_b | 153 | 85 | 55.56% | — |
ppp_register
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| control | 1 | 0 | 0.00% | — |
| variant_b | 10,553 | 632 | 5.99% | — |
Traffic source
all time · click a source or medium to filter
Unique visitors
11,835
all time
Sessions
14,930
all time
Page views
15,369
all time
Leads captured
147
all time
lead_captured event
Webinar registrations
717
all time
webinar_registered event · 864 total conversions
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
—
(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
1,160 pv / 1,160 fbclid arrivals
Per-funnel breakdown
all time
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| ppp_register | 10,553 | 13,414 | 13,173 | 0 | 632 | 5.99% |
| get_power_code | 1,255 | 1,429 | 1,402 | 147 | 0 | 11.71% |
| ppp_registered | 524 | 593 | 604 | 0 | 0 | n/a |
| pdf_register | 159 | 175 | 190 | 0 | 85 | 53.46% |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).