loading headline KPIs…
loading per-funnel breakdown…
loading traffic source…
loading web vitals…
loading variant comparison…
loading engaged reader…
Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Web Vitals (p75)
last 7d· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| get_power_code | 630 | 1829ms WARN | 160ms WARN | 0.000 PASS |
| pdf_register | 223 | 892ms PASS | 144ms PASS | 0.000 PASS |
| ppp_registered | 56 | 1052ms PASS | 52ms PASS | 0.000 PASS |
Unique visitors
1,165
last 7d
Sessions
1,224
last 7d
Page views
1,410
last 7d
Leads captured
102
last 7d
lead_captured event
Webinar registrations
46
last 7d
webinar_registered event · 148 total conversions
Variant comparison
last 7d
No multi-variant experiments active yet. This panel auto-fills the moment a non-control variant ships via /create-variant.
Traffic source
last 7d · click a source or medium to filter
| utm_source | utm_medium | Visitors | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|
| fb_ad | Cold+%7C+13+%7C+Concept9+%2F+C0009 | 131 | 0 | 0 |
Per-funnel breakdown
last 7d
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| get_power_code | 1,163 | 1,218 | 1,255 | 102 | 0 |
| 0.00% |
| fb_ad | Cold+%7C+12+%7C+Concept5+%2F+C0005 | 117 | 0 | 0 | 0.00% |
| fb_ad | [C0009] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept9 Test] | 114 | 14 | 8 | 19.30% |
| fb_ad | [C0005] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept5 Test] | 109 | 18 | 7 | 22.94% |
| fb_ad | Cold+%7C+11+%7C+Concept3+%2F+C0003 | 107 | 0 | 0 | 0.00% |
| fb_ad | [C0002] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept2 Test] | 103 | 23 | 10 | 32.04% |
| fb_ad | [C0003] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept3 Test] | 99 | 16 | 7 | 23.23% |
| fb_ad | [C0001] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept1 Test] | 86 | 24 | 11 | 40.70% |
| fb_ad | Cold+%7C+10+%7C+Concept2+%2F+C0002 | 59 | 0 | 0 | 0.00% |
| fb_ad | Cold+%7C+9+%7C+Concept1+%2F+C0001 | 51 | 0 | 0 | 0.00% |
| fb_ad | %5BC0003%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept3+Test%5D | 51 | 0 | 0 | 0.00% |
| fb_ad | %5BC0002%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept2+Test%5D | 34 | 0 | 0 | 0.00% |
| fb_ad | %5BC0001%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept1+Test%5D | 33 | 0 | 0 | 0.00% |
| fb_ad | %5BC0009%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept9+Test%5D | 30 | 0 | 0 | 0.00% |
| fb_ad | %5BC0005%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept5+Test%5D | 19 | 0 | 0 | 0.00% |
| fb_ad | [C0002] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept2 Test] | 9 | 3 | 1 | 44.44% |
| fb_ad | [C0001] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept1 Test] | 7 | 2 | 2 | 57.14% |
| fb_ad | [C0005] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept5 Test] | 5 | 1 | 0 | 20.00% |
| fb_ad | [C0003] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept3 Test] | 3 | 0 | 0 | 0.00% |
| fb_ad | [C0009] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept9 Test] | 1 | 1 | 0 | 100.00% |
| fb_ad | Cold | 9 | Concept1 / C0001 | 1 | 0 | 0 | 0.00% |
| fb_ad | {{adset.name}} | 1 | 0 | 0 | 0.00% |
| pdf_register | 102 | 106 | 110 | 0 | 46 | 45.10% |
| ppp_registered | 43 | 45 | 45 | 0 | 0 | n/a |
| ppp_register | — | — | — | — | — | — |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
—
(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
1,230 pv / 1,230 fbclid arrivals