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Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Web Vitals (p75)
last 7d· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| get_power_code | 1,959 | 2330ms WARN | 168ms WARN | 0.000 PASS |
| pdf_register | 802 | 826ms PASS | 104ms PASS | 0.000 PASS |
| ppp_registered | 186 | 850ms PASS | 56ms PASS | 0.000 PASS |
| ppp_register | 17 | 3779ms FAIL | 24ms PASS | 0.000 PASS |
Unique visitors
1,907
last 7d
Sessions
2,380
last 7d
Page views
2,773
last 7d
Leads captured
355
last 7d
lead_captured event
Webinar registrations
Traffic source
last 7d · click a source or medium to filter
| utm_source | utm_medium | Visitors | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|
| (direct/organic) | (none) | 366 | 126 | 73 | 54.37% |
Per-funnel breakdown
last 7d
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| get_power_code | 1,860 | 2,278 | 2,157 | 355 | 0 |
Variant comparison
last 7d
get_power_code
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| variant_c | 1 | 0 | 0.00% | — |
| variant_d | 1,860 | 355 |
181
last 7d
webinar_registered event · 536 total conversions
| fb_ad |
| [C0005] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept5 Test] |
| 299 |
| 37 |
| 23 |
| 20.07% |
| fb_ad | [C0002] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept2 Test] | 235 | 61 | 25 | 36.60% |
| fb_ad | [C0003] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept3 Test] | 191 | 51 | 22 | 38.22% |
| fb_ad | [C0009] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept9 Test] | 190 | 33 | 16 | 25.79% |
| fb_ad | [C0001] P7 | US/CA | 25-64 | Reels Only | Adv+ Open | [6 Video + 6 Image Concept1 Test] | 154 | 40 | 19 | 38.31% |
| fb_ad | Cold+%7C+13+%7C+Concept9+%2F+C0009 | 131 | 0 | 0 | 0.00% |
| fb_ad | Cold+%7C+12+%7C+Concept5+%2F+C0005 | 117 | 0 | 0 | 0.00% |
| fb_ad | Cold+%7C+11+%7C+Concept3+%2F+C0003 | 107 | 0 | 0 | 0.00% |
| fb_ad | Cold+%7C+10+%7C+Concept2+%2F+C0002 | 59 | 0 | 0 | 0.00% |
| fb_ad | %5BC0003%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept3+Test%5D | 51 | 0 | 0 | 0.00% |
| fb_ad | Cold+%7C+9+%7C+Concept1+%2F+C0001 | 51 | 0 | 0 | 0.00% |
| fb_ad | %5BC0002%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept2+Test%5D | 34 | 0 | 0 | 0.00% |
| fb_ad | %5BC0001%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept1+Test%5D | 33 | 0 | 0 | 0.00% |
| fb_ad | %5BC0009%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept9+Test%5D | 30 | 0 | 0 | 0.00% |
| {adname} | 25 | 0 | 0 | 0.00% |
| fb_ad | %5BC0005%5D+P7+%7C+US%2FCA+%7C+25-64+%7C+Reels+Only+%7C+Adv%2B+Open+%7C+%5B6+Video+%2B+6+Image+Concept5+Test%5D | 19 | 0 | 0 | 0.00% |
| fb_ad | [C0002] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept2 Test] | 18 | 3 | 1 | 22.22% |
| fb_ad | [C0005] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept5 Test] | 11 | 1 | 0 | 9.09% |
| fb_ad | [C0001] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept1 Test] | 10 | 2 | 2 | 40.00% |
| fb_ad | [C0003] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept3 Test] | 8 | 0 | 0 | 0.00% |
| fb_ad | [C0009] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept9 Test] | 4 | 1 | 0 | 25.00% |
| fb_ad | {{adset.name}} | 1 | 0 | 0 | 0.00% |
| fb_ad | Cold | 9 | Concept1 / C0001 | 1 | 0 | 0 | 0.00% |
| pdf_register | 367 | 402 | 424 | 0 | 181 | 49.32% |
| ppp_registered | 141 | 147 | 146 | 0 | 0 | n/a |
| ppp_register | 27 | 46 | 46 | 0 | 0 | 0.00% |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).
| 19.09% |
| — |
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
—
(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
1,790 pv / 1,790 fbclid arrivals