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Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
—
(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
5 pv / 5 fbclid arrivals
Web Vitals (p75)
last 30d· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| ppp_register | 8,248 | 2928ms FAIL | 200ms WARN | 0.000 PASS |
| ppp_registered | 550 | 1450ms PASS | 132ms PASS | 0.000 PASS |
| get_power_code | 29 | 2080ms WARN | 8ms PASS | 0.009 PASS |
| pdf_register | 13 | 1266ms PASS | — — | 0.000 PASS |
Traffic source
last 30d · click a source or medium to filter
Per-funnel breakdown
last 30d
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| ppp_register | 8,180 | 10,606 | 10,393 | 0 | 532 |
| ppp_registered | 392 | 439 | 451 | 0 | 0 | n/a |
| get_power_code | 26 | 31 | 38 | 0 | 0 | 0.00% |
| pdf_register | 11 | 11 | 11 | 0 | 3 | 27.27% |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).
Unique visitors
8,233
last 30d
Sessions
10,699
last 30d
Page views
10,893
last 30d
Leads captured
0
last 30d
lead_captured event
Webinar registrations
535
last 30d
webinar_registered event · 535 total conversions
Variant comparison
last 30d
pdf_register
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| control | 6 | 0 | 0.00% | — |
| variant_b | 5 | 3 | 60.00% | — |