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Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
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(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
1,164 pv / 1,164 fbclid arrivals
Web Vitals (p75)
last 30d· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| ppp_register | 7,630 | 2922ms FAIL | 200ms WARN | 0.000 PASS |
| get_power_code | 976 | 2158ms WARN | 168ms WARN | 0.002 PASS |
| ppp_registered | 560 | 1385ms PASS | 134ms PASS | 0.000 PASS |
| pdf_register | 374 | 889ms PASS | 104ms PASS | 0.000 PASS |
Unique visitors
9,085
last 30d
Sessions
11,544
last 30d
Page views
11,900
last 30d
Leads captured
148
last 30d
lead_captured event
Webinar registrations
556
last 30d
webinar_registered event · 704 total conversions
Variant comparison
last 30d
get_power_code
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| variant_b | 27 | 0 | 0.00% | — |
| variant_c | 3 | 0 | 0.00% | — |
| variant_d | 1,271 | 148 | 11.64% | — |
pdf_register
| Variant | Visitors | Conversions | CVR | vs control |
|---|---|---|---|---|
| control | 6 | 0 | 0.00% | — |
| variant_b | 158 | 85 | 53.80% | — |
Traffic source
last 30d · click a source or medium to filter
Per-funnel breakdown
last 30d
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| ppp_register | 7,747 | 9,989 | 9,803 | 0 | 471 | 6.08% |
| get_power_code | 1,299 | 1,474 | 1,447 | 148 | 0 | 11.39% |
| ppp_registered | 401 | 444 | 455 | 0 | 0 | n/a |
| pdf_register | 164 | 180 | 195 | 0 | 85 | 51.83% |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).