loading headline KPIs…
loading per-funnel breakdown…
loading traffic source…
loading web vitals…
loading variant comparison…
loading engaged reader…
Engaged reader (advertorials)
Pick an advertorial site (eo / nd / et) in the filter bar to see the engaged-reader composite.
Unique visitors
7
last 30d
Sessions
8
last 30d
Page views
10
last 30d
Leads captured
2
last 30d
lead_captured event
Webinar registrations
2
last 30d
webinar_registered event · 4 total conversions
Web Vitals (p75)
last 30d· Budget: LCP<1.8s · INP<150ms · CLS<0.05
| Funnel | Samples | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| get_power_code | 6 | 12913ms FAIL | 88ms PASS | 0.000 PASS |
| pdf_register | 5 | 624ms PASS | 84ms PASS | 0.000 PASS |
Variant comparison
last 30d
No multi-variant experiments active yet. This panel auto-fills the moment a non-control variant ships via /create-variant.
Traffic source
last 30d · click a source or medium to filter
| utm_source | utm_medium | Visitors | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|
| fb_ad | [C0001] P7 | US/CA | 25-64 | Reels Only | Adv Open | [6 Video 6 Image Concept1 Test] |
Per-funnel breakdown
last 30d
| Funnel | Visitors | Sessions | Page views | Leads | Webinar regs | CVR |
|---|---|---|---|---|---|---|
| get_power_code | 7 | 8 | 8 | 2 | 0 |
| 7 |
| 2 |
| 2 |
| 57.14% |
| pdf_register | 2 | 2 | 2 | 0 | 2 | 100.00% |
| ppp_register | — | — | — | — | — | — |
| ppp_registered | — | — | — | — | — | n/a |
CVR formula per funnel: get_power_code uses lead_captured ÷ visitors; pdf_register and ppp_register use webinar_registered ÷ visitors; ppp_registered is the post-conversion thank-you (no CVR).
Landing Page View ÷ Link Clicks (last 7 days)
Operational metric for Meta CPM. Target ≥ 55%. Below 40% indicates a pixel or page-speed issue.
Meta Ads Manager (truth)
—
(#100) link_clicks, landing_page_views are not valid for fields param. please check https://developers.facebook.com/docs/marketing-api/reference/ads-insights/ for all valid values
0 LPV / 0 link clicks
Our funnel_events (proxy)
100.0%
1,269 pv / 1,269 fbclid arrivals